HammerScript pricing comes in three monthly plans. Every one of them runs on the same interview process; the difference is how much gets written and how deep the sourcing goes. Prices are per month.
What every plan starts with
Every plan begins with a Two-Sided Intelligence Intake. Before your first session, HammerScript builds a baseline profile of your market and buyer: the pressures, the roles, and the objections specific to your corner of construction, so onboarding starts fluent in your space rather than learning it on your time.
That means three onboarding sessions with your founder, product lead and sales lead, plus an initial 20-minute field interview with one of your happiest customers if one is available. You get a ready-to-forward introduction message; you make the connection and HammerScript handles the conversation. Field interviews happen by phone on the interviewee’s schedule, and if a live call doesn’t work they can answer a few tailored questions by voice memo. Each month then runs on one research cycle, which is what the content is built from.
Starter
$1,200 per month
- 1 monthly content session
- 2 long-form pieces per month, your choice of blog article, newsletter, or case study / field story
- A foundational case study or field story at onboarding to anchor your library
- A one-time homepage rewrite in field-native buyer language, structured for SEO and AI search
- 2 derivative social posts per week (8 per month)
- 7-day content delivery
- LinkedIn and social posting available as an add-on (+$100 per month)
Growth
$2,500 per month
- Up to 2 monthly content sessions, strategy and content sourcing combined, as you prefer
- A field or buyer-side session when your network makes it possible: we collect your customers’ field language or interview one of your customers, beta users or target buyers
- 4 long-form pieces per month, your choice of blog articles, newsletters and case studies / field stories
- A foundational case study or field story at onboarding
- A one-time rewrite of your homepage plus two core pages, structured for SEO and AI search
- 4 derivative social posts per week (16 per month), LinkedIn posting included
- A quarterly pillar piece: case study, playbook or sales one-pager, your choice
- 7-day content delivery
Authority
$4,000 per month
- 2 monthly content sessions, strategy and content sourcing combined, with a third available on request
- Construction-side sessions when your network makes it possible
- 4 long-form pieces per month: blog articles, case studies or field stories
- A biweekly newsletter, 2 issues per month
- A quarterly pillar piece: case study, playbook, white paper or email nurture sequence
- A monthly sales one-pager
- A one-time rewrite of your homepage plus up to 5 core pages, structured for SEO and AI search
- 5 derivative social posts per week (20 or more per month), LinkedIn and other social posting included
- A quarterly content audit
- One conference or event piece per quarter
- Priority 7-day content delivery
What’s built into every plan
Every piece is written for both ordinary search and AI search: a narrow topic, a direct answer under every heading, named entities in plain text, and field-sourced detail that gives an engine something specific to cite. Every article ships with a tracked list of buyer questions, a baseline scan before publish and a check four to eight weeks after, so you see which engines cited it. How that works, and what the numbers have looked like on a client site, is on the AI search page.
Not sure what to publish? Each piece is mapped to where your deals actually stall, built from your own sales and field data, and the mix gets tuned as the library grows.
Add-ons
Any plan can be extended with work scoped to your needs: additional website pages, sales playbooks, an original data study built from your product data, print and trade literature, event and conference materials, and speaker or keynote scripts.
Software language localization is also available on its own: native-language copy for your app’s menus, tooltips, onboarding flows and in-product instructions, written for Spanish-speaking crews and field workers. Ask and we’ll scope it.
Which plan
Starter is for the founder still writing the LinkedIn posts at night. Two good pieces a month that sound like the field, and a homepage rewritten in the buyer’s language. Growth fits a company with a first marketing hire or a small team that can hold a monthly cadence and wants the core pages rewritten while the library builds. Authority is for the company that wants a steady library and a newsletter running with nobody in-house writing them, plus the sales collateral that comes out of the same research.
If you’re between two, start with the smaller one. HammerScript pricing is built so moving up is easy once the library is producing. If you want to see who does the work and how it gets done before you pick a number, that is on the about page.
Common questions about HammerScript pricing
What is included at every tier?
Every plan opens with the Two-Sided Intelligence Intake and runs on one research cycle a month. Every article ships with its tracked buyer questions, a baseline scan before publish, and a check four to eight weeks after. The tier decides how much gets written and how deep the sourcing goes, not whether the method applies.
Can we move between plans?
Yes. If you are between two, start with the smaller one. Moving up once the library is producing is straightforward, and everything built so far comes with you.
What is not covered by a plan?
Additional website pages beyond the one-time rewrite, sales playbooks, an original data study built from your product data, print and trade literature, event and conference materials, speaker scripts, and Spanish-language software localization. Each is scoped separately.
What if we cannot get our customers on the phone?
The field side still runs. Customer interviews happen when you can make the introduction, and alongside them HammerScript keeps a standing library of practitioner voice drawn from field interviews already on file and from the podcasts, YouTube channels and forum threads where estimators, PMs and supers say what they actually think. With no field access at all, you would be paying for writing alone, which is not what the plans are for.
Can my plan rate change over time?
HammerScript reserves the right to adjust plan pricing with 60 days’ written notice. Existing clients are grandfathered at their current rate through the end of that notice period, and any annual rate adjustment will not exceed 5% without your written consent. Continued use of services after the notice period constitutes acceptance of the new rate. In practice, rate changes are rare, and existing clients are always the last to see them.
Want to read the work before you price it? The blog is where it lives. Email howdy@hammerscript.io to scope your project.